TRADEMARK is any sign represented or capable of being represented graphically, provided that such signs are capable of distinguishing the goods of the same kind of one undertaking from those of other undertakings.
Well – known trademarks shall mean not registered trademarks. The following, in particular, may be considered as trademarks:
Trademarks are very important instruments use for communication with clients not only identify place of origin of goods but also are associated with reputation of company and quality assurance.
Protected trademark is a part of capital of the firm, sometimes has a greater worth than company.
Trademark can be also subject of license or assignment of rights.